MÁXIMA

In 2024, I managed the campaign for the high-end international drama series Máxima on behalf of Millstreet Films. The first season made history as the biggest Dutch series launch ever on Videoland and was sold to over 50 countries worldwide. As the lead for marketing and communications on the producer side, I collaborated closely with RTL/Videoland and international sales partner Beta Film to maximize the series' reach and impact. The campaign generated extensive media coverage, both in the Netherlands and internationally.

Activities:

• Overseeing (international) publicity, marketing, and social media campaigns

• Coordinating set visits, press days, and premieres in Cannes and Amsterdam

• Managing press inquiries and facilitating interview requests

• Preparing and supporting cast and directors for press appearences

• Writing and distributing press releases

• Creating press kits